Multi-faceted by design.
We build ecommerce brands and the technology people use every day. Different ventures, cut from the same stone: premium quality, fair value and no unnecessary overheads.
Two ventures today. One standard behind both.
Brolly
Premium umbrellas built for real Australian weather — UPF 40+ protection, wind-tested frames and free express shipping across Australia and New Zealand, sent from Adelaide.
Visit brolly.shop →
STΛNDΛRDRYSTΛNDΛRDRY
A life-management app that brings your daily commitments into focus: habits and tasks, workouts, nutrition, finance and personal growth in one considered space.
Different products. The same way of working.
Premium, priced fairly
Nobody should have to choose between quality and a reasonable price. Every venture is built around that belief.
Smarter by default
Customer insight, data and AI shape what we make and how it reaches people, so less goes on overheads and more goes into the product.
Independent, not alone
Each venture keeps its own name, voice and community, backed by the group's technology, infrastructure and experience.
Obsidian is volcanic glass. Shaped with care, it breaks into clean, sharp facets — each one different, all from the same stone.
That is how we build: separate ventures with their own character, held to one standard.
Partnerships, brand opportunities or a simple hello.
Tell us what you have in mind and a member of our team will get back to you.